Feb
3
2010

Ogilvy Public Relations Worldwide (Ogilvy PR) has announced that Dirk Shaw has joined the agency as a senior vice president of its 360 Degree Digital Influence Practice. Shaw is an experienced digital marketing leader and will oversee the strategic planning and creative deployment of social media that drive the marketing and brand-building agenda.
Prior to [...]

Feb
2
2010

So this is  a bit off of our regular beat, but we thought it was too good not to share.  American Greetings has announced a Twitter contest, testing shoppers’ skills at crafting romantic sentiments for a chance at daily prizes valued at $350.00 and a grand prize of $1,000.00.
Running every weekday through Friday, February 12, [...]

Feb
1
2010

Global public relations firm Porter Novelli today announced that Israel Mirsky has joined the company as executive vice president, emerging media and technology.  In his role he will be responsible for identifying, leveraging, and developing new communications tools and channels in the digital space.
“Digital and social media techniques have demonstrated results at scale across a [...]

Jan
26
2010

TechCrunch Hacked

by KHubbard

Overnight, popular tech site, TechCrunch, was hacked.  At this time, the site is back up, but details on the incident have not been released.  For a timeline, visit Graham Cluley’s blog at http://www.sophos.com/blogs/gc/g/2010/01/26/techcrunch-hit-hack-attack-well-back/.   The most recent update includes a post from 11:35 a.m. from TechCrunch.
Stay tuned for more info…

Jan
20
2010

A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories.  Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to [...]

Jan
20
2010

The idea of publications charging for Web site access is an idea being discussed with increasing frequency.  Debate has been spurred as to whether charging for this type of media would be a plausible, profitable model, or would instead defer readers to other news sources.  The New York Times announced this morning that they plan [...]

Jan
15
2010

293.  8.  1,126.
According to a new research report by Vocus, these numbers represent folded media and jobs lost in 2009.  293 is the number of newspapers lost.  Eight is how many magazines with circulations of more than 1,000,000 folded.  1,126 is the number of total publications, including print and online, that ceased.  All in the [...]

Jan
14
2010

Movers and Shakers

by KHubbard

Congratulations to tech PR pros Courtney Furia and Allison Kuhn of Racepoint Group.
Courtney Furia was recently named a client executive with Loughlin/Michaels Group, a high-tech PR firm.
Allison Kuhn was recently named an account executive with Racepoint Group, a firm focused on public relations for technology, healthcare, and science companies.

Jan
12
2010

According to a new study released Monday by the Pew Research Center’s Project for Excellence in Journalism, newspapers and other “traditional media” are still generating the bulk of news reaching US consumers — despite the rising importance of online media.
The report found that 95% of stories with “new information” came from traditional media, mainly newspapers.   However, [...]

Jan
11
2010

Moving into the new year, it’s the perfect time to take a step back and set out updated goals.  When we saw this piece from Luca Penati with Ogilvy, we thought it too good not to share.  Penati spells out the top ten priorities for tech PR pros for the coming year.  From becoming a [...]