Patrick Slevin, a seasoned strategic communicator, has been named senior vice president and general manager of Hill & Knowlton’s Tallahassee office. Slevin presents an extensive record of public relations and public affairs success.
Before joining Hill & Knowlton, Slevin led and managed his own public relations consulting practice for nearly eight years, where he worked on [...]
Mar
5
2010
Mar
1
2010
HARO v. PRManna – Room in the Sandbox for Two?
by KHubbardA couple of weeks ago, PRManna, a new service for connecting journalists and bloggers with sources was launched. The site’s creator, Ryan Waggoner, openly names HARO as the inspiration for PRManna throughout his site. Things were going seemingly well until last week when Waggoner received a cease and desist (C&D)letter from Peter Shankman’s lawyers.
We’re not [...]
Feb
26
2010
Earlier this week Jonathan Weber, newly installed editor of the Bay Area News Project, addressed a crowd of 100 journalists at a Q&A to lay out what he’s looking for in the 15 people he’s planning to hire. This isn’t the part that interested us. More interesting than the direct address was the job description [...]
Feb
22
2010
Email Remains the Driving Force in Marketing - Top 10 Trends in E-mail Marketing for 2010
by KHubbardMobile marketing, social media integration, and strategic campaign planning will encourage increased investment in email and online marketing during the next twelve months, according to Emailvision, a European e-mail service provider.
Figures published by MarketingSherpa in 2009 showed that more than a third of companies increased spending on email. 2009 was also another year of strong [...]
Feb
17
2010
Porter Novelli has announced that Stephanie Koze has joined the agency as executive vice president and will manage its Shire Pharmaceutical Group business.
Koze offers more than 20 years’ experience overseeing U.S. and global communications and marketing campaigns for such companies as Bristol-Myers Squibb, Eli Lilly and Company, Pfizer, Roche, and sanofi-aventis.
Prior to joining Porter Novelli, [...]
Feb
16
2010
In the spirit of the Olympic winter games, The Decoder’s giving away $100 gift certificates to the fitness/sporting store of your choice to two lucky readers. Want to be one of them? Here’s how:
As a tech PR professional, you’re continually working on the next “big win.” Whether it’s getting a great clip count on a [...]
Feb
15
2010
Do you finally get that editor on the phone – and then stumble when trying to deliver your pitch? Do you want to get promoted and gain more executive visibility, but you’re worried about stage fright? What about new business pitches, conference appearances, speeches? Most professional communicators advise their clients or [...]
Feb
10
2010
Initial research has found that the search engine consumers use to find a brand’s Web site impacts their perception of that brand and impacts their decisions made while they’re on the site. In this first-of-its-kind research, loyal users of Bing, Yahoo!, and Google were found to have distinct characteristics that benefit some brands more than [...]
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