Jul
30
2010

PR on Facebook

by SMahler

“Like, friend, un-friend, fan-page, tag, status up-date, poke -” we all know the lingo;  Facebook has made its mark.  The largest social media site has impacted many aspects of daily life, but also revolutionized the PR industry. Facebook and all of social media have become key components of PR. Last week the social media-PR [...]

Jul
28
2010

When it comes to PR measurement, the only thing that’s currently clear is the lack of standardization. However, it seems that PR is taking a step forward in determining standards and methods as a whole.
Most recently, Weber Shandwick  announced its endorsement of the “Barcelona Principles” for effective public relations measurement.  The seven fundamental principles were [...]

Jul
27
2010

The Direct Marketing Association (DMA)has announced Lawrence M. Kimmel as its new chief executive officer (CEO).  Mr. Kimmel is the former Chairman and CEO of Grey Direct Global Network, a leading direct and digital agency, where he was responsible for up to 49 offices in 42 countries.  He will begin on Monday, August 2 and [...]

Jul
23
2010

Ever wonder which of your clients/prospects use social media – and how? As marketers and PR pros become more strategic, this social media insight will become even more valuable. So how to get this intel?
John Jantschs recently wrote an article for Open Forum, “Top 10 Social Media Tools to Find Your Referral Champions,” that discusses [...]

Jul
15
2010

Materials Management has officially ceased publication, following its June edition.  Supply chain issues will continue to be published in other Health Forum publications, including Hospitals & Health Networks (www.hhnmag.com) and Health Facilities Management (www.hfmmagazine.com).

Jul
14
2010

Ziff Davis Enterprise has hired Jeff Strief as President of Enterprise Business.
Reporting directly to CEO Steve Weitzner, Strief will lead all sales related efforts and field marketing, influence product development, and work with the company’s executive committee to set strategy.
A 25-year industry leader and veteran in enterprise IT, channel, interactive media, mobile, and 3D virtual [...]

Jul
9
2010

Meet the Pro
Name: Charlene Blohm
Title: President and CEO
Company: C. Blohm & Associates, Inc.
Client Base Includes: Discovery Education, PBS Teachers, PBS TeacherLine, Software & Information Industry Association (SIIA) - see http://www.cblohm.com/pages/family.html for a full list.
Background
My first PR job was to promote Texas history and culture for the University of Texas Institute of Texan [...]

Jul
1
2010

Ever wonder which publications are most in demand by tech PR pros?  Want to know how your outlet priorities, outreach methods, and social measurement tactics stack up to that of other PR pros?
A new PRSourceCode study reveals the top tech print and online publications, blogs, and individual journalists of 2010, as voted by the tech [...]

Jun
25
2010

Earlier this month we asked you to share a tip on how you stay up-to-date in the constantly changing world of PR.  The winner has been selected — congratulations to Kimberly Stoddard of Eastwick Communications!
Kimberly notes that she follows @Themediaisdying on Twitter to stay up-to-date on  layoffs and statistics on changes to the publishing industry.
Thanks [...]

Jun
23
2010

Almost two-thirds of business journalists report the amount of business coverage at their organization has stayed the same or increased in the past five years, according to a new survey commissioned by the Donald W. Reynolds National Center for Business Journalism. | Business Journalists Study 2010.
The Business Journalists Study 2010 is a groundbreaking survey of [...]