Ever wonder which publications are most in demand by tech PR pros? Want to know how your outlet priorities, outreach methods, and social measurement tactics stack up to that of other PR pros?
A new PRSourceCode study reveals the top tech print and online publications, blogs, and individual journalists of 2010, as voted by the tech PR community. The “2010 Top Tech Publications” study also examines which outlets are most important to the tech PR community, how PR pros are reaching out to journalists by medium, how social media coverage is being counted, and more.
Some of the study’s key findings include:
- There is an 80 percent overlap between the top print and top online publications
- Of participating tech PR pros, 86 percent say that online publications are extremely important to their 2010 PR efforts – compared to 75 percent in 2009
- The most widely employed method for measuring impact includes counting followers/friends as the base for outlet reach – however even this method is used by only 59 percent of respondents
- Ninety-six percent of PR pros use e-mail to communicate with journalists, regardless of medium
To view the full study results, click here.
Tags: best tech publications, pr studies, targeted PR, top publications, top pubs, which publications are most important for PR
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