The Decoder

Ever wonder which of your clients/prospects use social media – and how? As marketers and PR pros become more strategic, this social media insight will become even more valuable. So how to get this intel?

John Jantschs recently wrote an article for Open Forum, “Top 10 Social Media Tools to Find Your Referral Champions,” that discusses tools for finding your clients and/or prospects involvement in social media. A few of our favorites from the list include:

BatchBook - The social media monitoring tool allows users to enter e-mail addresses and provides links to contact’s Flikr, LinkedIn and Twitter pages. It’s instant access to records of all contacts’ social networking activity

Rapportive – This Gmail application displays icons associated with contacts’ e-mail address. Rapportive provides access to the greatest amount of outside sites associated with the contact

Twitter Export – Enter a Twitter account and instantly there is an organized list of either followers or friends with contact information and links to respective Web sites

Check out the full list by clicking here

Tags: BatchBook, How to tell if your clients are using social media, Rapportive, Social intel, social media, social media strategy, Social Media tools, Strategic Marketing, Strategic PR, Twitter Export