The Decoder

The Direct Marketing Association (DMA)has announced Lawrence M. Kimmel as its new chief executive officer (CEO).  Mr. Kimmel is the former Chairman and CEO of Grey Direct Global Network, a leading direct and digital agency, where he was responsible for up to 49 offices in 42 countries.  He will begin on Monday, August 2 and be based in DMA’s New York headquarters.

Before becoming chairman and CEO of Grey Direct in 2000, Mr. Kimmel served as the President of the agency’s flagship office.  Prior to Grey, Mr. Kimmel spent seven years in senior management at Draft Worldwide. Mr. Kimmel was the founder and President of Unimark, a direct marketing, promotion, and advertising agency that created hundreds of successful initiatives for small- and medium-sized businesses.  In the past year, Mr. Kimmel started a business with his wife, Dr. Tara Allmen, one of America’s leading experts in menopausal medicine.  The company’s products have been lauded by medical thought-leaders; in the blogosphere; by consumers; and have been featured on Good Morning America, Fox News, CBS News, and countless other media outlets. He is a graduate of American University in Washington, D. C.

Tags: CEO, Direct Marketing Association, DMA, movers and shakers