Score One for PR: “Think Twice Before Slashing Your PR Budget”

Each Wednesday, USA Today’s Gladys Edmunds publishes a column entitled “The Entrepeneurial Tightrope.” This week’s column focuses on the reasons businesses should refrain from tightening their pocketbooks when it comes to marketing, PR, and advertising.

The points Edmunds makes are in line with what the PR community has been saying for ages - specifically, if your company loses visibility, how can it be expected to be a recognizable brand?

In addition to pointing out the benefits of PR, marketing, and advertising, Edmunds offers several out of the box suggestions for how to make a promotional impact with a smaller investment. Click here to check out the full article.

Tags: PR on a budget

This entry was posted on Thursday, July 9th, 2009 at 4:03 pm You can follow any responses to this entry through the RSS 2.0 feed.

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Comments

One Response to “Score One for PR: “Think Twice Before Slashing Your PR Budget””

Shannon Harris - Jul 9, 2009 at 4:12 pm

My agency works specifically with small technology business - and the value that PR adds to ROI is amazing. The sales team has seen a real increase in their bottom line from PR efforts.

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