Name: Donna Michaels
Title: President and founder
Company: Loughlin/Michaels Group
Client Base Includes: FireEye, 3Leaf Systems, Concentric Networks, Ankeena, FWE&E, and others
Background
My PR career started at 3Com Corporation during the networking boom of the late 80’s. Prior to that I was a technical book editor and did journalism internships with Reuters and San Francisco Chronicle.
It’s Business Time
How long have you been in public relations?
More than 20 years but not counting. I’m having a blast with the constant change of technology and media tools.
As the playing field for PR is evolving (social media, online publications, etc.), how do you advise PR professionals to build relationships and win ink?
Nothing replaces a good old fashion phone conversation, but I use email, Facebook, and IM daily.
What tech and PR blogs/publications can you not live without?
Bulldog Reporter, Mashable, TechCrunch, GigaOm, Sramana Mitra’s Blog, Wall Street Journal, New York Times, Washington Post, The New Yorker, and Forbes.
Everyone has pet peeves - what is your biggest professional pet peeve?
Manners go a long way.
Up Close and Personal
Home State:
California — Heart of the Silicon Valley which used to be called the Land of Hearts Delight!
Favorite thing(s) to do when not at the office:
Outings with my husband, kids, and dog.
If you could travel anywhere, where would you go, and why?
I’ve traveled extensively but a perfect travel day would be breakfast in Manhattan, tea in London, and dinner in Venice.
If you could have any one super power, what would it be and why?
The ability to speak every language in the world.
What song best describes you?
I Did it My Way
What is your favorite thing you have decorated your desk with at work?
My desk looks a bit like an I Spy book — Tiki God of Money, Tiffany box, four leaf clover, photos of my husband and kids, and an international clock.
If you were banished to a deserted island, what is one thing you’d take with you?
My husband. He can fix and create anything!
Tags: Donna Michaels, Loughlin Michaels, Loughlin/Michaels Group, PR, pr advice, tech PR
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Comments
One Response to “In the Know with a PR Pro… Meet Donna Michaels”
Donna’s favorite song seems to ring true for all she’s accomplished. She’s done it her way, and that way works for everyone, including LMGPR employees and clients, and her many friends and beautiful family! I couldn’t be more thrilled to work for such a smart, creative and inspiring person.