This month’s giveaway is all about staying connected — personally and professionally…and has been extended through the month of December!
Professionally, it’s important to stay in touch with contacts, network, and meet goals — social networking and the use of social media are a great way to do this. However, as social media becomes more popular, the need to measure the return on investment (ROI) becomes ever-more necessary.
How are you/your organization tracking? Share your tips, tricks, and best practices and we’ll send you a $5 gift card to Starbucks. One lucky winner will win a one-year subscription to Netflix — a great reason to invite family and friends over to stay connected on the personal side.
To win: It’s easy — leave a comment with your tips/tricks/best practices for tracking ROI for social media (enter a valid e-mail address) and you’ll automatically win a $5 Starbucks gift card! Leave the best response and win the one-year Netflix subscription.
Winning entries have been extended through the month of December! So keep the comments coming for free Starbuck’s and a chance to win Netflix for a year!
Winners will be posted on December 18.
Tags: giveaway, netflix, PR, starbucks, tradeshows
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7 Responses to “GIVEAWAY: One-Year Netflix Subscription or a Starbuck’s Gift Card”
To monitor my company’s progress on Twitter, I use Hootsuite (www.hootsuite.com) To monitor link click-thrus for links I post on Twitter, I use bitly.com (counts Click-thrus). To monitor specific blogs, I use netvibes because you can easily drag in URLs and RSS Feeds that you can organize into categories, and lastly there are a couple quick tools called facebookgrader.com and twittergrader.com. These are the best free tools I have coma across- and we have been successful since the release of our social media campaign. Thanks!
To measure ROI of blogs/Twitter, etc., we assign a point value based on certain metrics (number of followers, who is doing the posting, number of retweets) etc. That way we can provide our client with hard numbers to show the importance of coverage in social media outlets.
I’v tired just about every coffe on the market, but Starbecks is the best!!
To track a client’s Twitter account progress, I look at a number of factors:
-Number of followers and how many of those followers are relevant to our space / target audiences (# / # = percent)
-Number of “lists” we are on and in what company we are with / what titles are assigned the lists and if those map to company objectives / messaging
-Whether or not we’re getting ‘re-tweets’ and adding to the conversation, i.e. influence
-We alsu use Twendz, a Twitter analytics service, to capture influence / reach and measure that using charts / graphs, etc.
At the end of the day, opportunities that arise from our Twitter account (i.e. new media contacts, new partners, more click-throughs of the website) show the real progress and it’s not all about the hard numbers.
We use search.twitter.com on a fairly frequent basis, and take screen shots of various Tweets that include our clients. We also use bit.ly as a way to track click-thrus from our Twitter feed. We also use Google analytics to track hits for our blog, specifically where the traffic is coming from and where our links are getting posted.
Thanks for posting this question…I am looking forward to other tips and tricks!
There are many tools to track your Social Media messages. Some of them are IBM Surfaid, Google Analytics, Bit.ly and HootSuite . These tools provide ways to tag your URLS to provide URL tracking info. Be sure to tag your Social Media messages so you can learn what is working for you. You’ll see what your response rate is from Twitter, LinkedIN or Facebook to your web URLs or press releases with proper tagging and measurement. Knowledge is power!
Google Reader is a fast and simple way to keep track of multiple RSS feeds. Among the feeds we track are Google alerts, and the Twitter RSS feed to monitor searches on our company, management team, our competitors, and industry keywords. Google Reader also allows us to group various feeds into logical categories for ease of tracking a particular term. We use bit.ly to shorten URLs and track click-throughs in our posts, and Google Analytics on our corporate site to track traffic, referring sources, etc.