Posts Tagged ‘public relations’

PR on Facebook

Friday, July 30th, 2010

“Like, friend, un-friend, fan-page, tag, status up-date, poke -” we all know the lingo;  Facebook has made its mark.  The largest social media site has impacted many aspects of daily life, but also revolutionized the PR industry. Facebook and all of social media have become key components of PR. Last week the social media-PR relationship was integrated even further with the launching of Facebook for PR, a fan-page dedicated to  “Best practices and conversations around using Facebook for PR.”  Obviously Facebook has done something right and now they’re willing to share. The page has posts about:

Facebook for PR’s fan count is over 6,500 fans and growing by the second. The page will be used to share what they have learned about creating social content, promoting events, optimizing pages, and integrating with tools off of Facebook.  Now, PR professionals have a new resource for innovative social media advice from the people who have clearly mastered it.

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Movers & Shakers: Patrick Slevin to Lead Hill & Knowlton’s Tallahassee Office

Friday, March 5th, 2010

Patrick Slevin, a seasoned strategic communicator, has been named senior vice president and general manager of Hill & Knowlton’s Tallahassee office.  Slevin presents an extensive record of public relations and public affairs success.

Before joining Hill & Knowlton, Slevin led and managed his own public relations consulting practice for nearly eight years, where he worked on a diversity of campaigns covering the War on Terror, property & casualty insurance, health care, workers’ comp, tort reform, and corporate real estate development.  His work on behalf of trade associations, non-profits, and Fortune 500 corporations earned him national recognition.  In 2005, Slevin was awarded the prestigious PRSA Silver Anvil Award of Excellence for issues/crisis management during the 2004 Florida hurricane crisis.  He was recognized and profiled as one of the country’s top political “Movers & Shakers” by Campaigns & Elections Magazine.

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HARO v. PRManna – Room in the Sandbox for Two?

Monday, March 1st, 2010

A couple of weeks ago, PRManna, a new service for connecting journalists and bloggers with sources was launched.  The site’s creator, Ryan Waggoner, openly names HARO as the inspiration for PRManna throughout his site.  Things were going seemingly well until last week when Waggoner received a cease and desist (C&D)letter from Peter Shankman’s lawyers.

We’re not legal experts by any means, but it seems C&D letters are more of an unfriendly request − though in this case the request seems to be a bit of bullying.  Waggoner responded to the incident via his blog, citing the following statements and requests from the C&D:

  • … “Remove any mention of Peter Shankman, HelpAReporterOut, HARO, etc. from all my sites (happily done, except for this blog post)
  • Stop using PRManna, PRManna.com, etc.
  • Transfer ownership of PRManna.com to Peter Shankman’s company”

Call us crazy, but doesn’t this seem a bit over the top?  Based on previous statements, it seemed that HARO was all about connecting journalists with sources for free − wouldn’t it be fair to assume the more the merrier?

Let us know what you think − is HARO justified in its approach or do you side with PRManna?

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Movers & Shakers: Porter Novelli Welcomes Stephanie Koze

Wednesday, February 17th, 2010

Porter Novelli has announced that Stephanie Koze has joined the agency as executive vice president and will manage its Shire Pharmaceutical Group business.

Koze offers more than 20 years’ experience overseeing U.S. and global communications and marketing campaigns for such companies as Bristol-Myers Squibb, Eli Lilly and Company, Pfizer, Roche, and sanofi-aventis.

Prior to joining Porter Novelli, Koze served as senior vice president, deputy practice director at MS&L New York.  There she developed and oversaw communications programs for a variety of leading pharmaceutical brands, including Cialis, Evista and Pegasys, and for targeted biopharmaceutical products, such as Folotyn, Forteo, and tesamorelin.  She also led nationally-recognized disease education programs in the oncology and vaccine arenas.  Previously, Koze was a senior vice president at Edelman and vice president at Chamberlain Healthcare Public Relations.

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